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Adidas x FIFA World Cup on TSN
Content Marketing Distribution Strategy & Paid Media Amplification
Produced by TSN and Candela Collective on behalf of Adidas Canada for FIFA WORLD CUP: QATAR 2022. This fun series consisted of 41 varying pieces of original content (cinematic documentary, host driven, brand focused) packaged for both broadcast and social. Our team created a varied social media distribution plan and executed a paid media campaign throughout the flight of the World Cup - driving maximum eye balls and interest in Canadian soccer.
The Results
3.6
Higher video completion rate than benchmark
88%
more intent to engage with brand relative to benchmark
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